Signal Entertainment Marketing is a boutique entertainment marketing firm specializing in brand integration, housed under the umbrella of talent agency Endeavor. I worked for Signal for over three years as a copywriter and content analyst. Signal’s mission at the time was to create a searchable database for brands and advertisers to identify potential integration opportunities within current and upcoming films, TV shows, and digital properties. My job was to analyze current and in development entertainment properties, identify naturally occurring potential integration opportunities, and distill them into easy to read reports. I was instrumental in helping to create this database from the ground up, helped establish the voice of the brand, and completed over 2500 projects. Below are two examples of my work in which I wrote all the copy and tagged metadata.